In his spare time he races sailboats and rides his motorcycle -- he used to ride it through the dirt but his wife stopped him after he broke one too many bones. Video entries must be transmitted, completed, and received by August 9, 2010 at 11:59:59 p. They may not be held in Westminster Abbey, but royal weddings in Tonga are just as high on the social calendar. Canadian Club invited him to the launch event of this new promotion. Canadian Club had to create a phone line dedicated to giving updated weekly clues.
He has worked in the Bahamas on a tourist dive boat where he regularly swam alongside hammerhead and nurse sharks. And, yes, her left hip is broken. Canadian Club has received the of , , , , and. Last May I told you about the contest. Sure, it was all a silly gimmick, but Canadian Club advertising to my mind has never been as memorable since.
I've not been able to find any reference to an Alcohol Brook on any topo or other maps. In answer to the questions, all the cases in the ads were actually hidden, whether they were found or not. Thanks to some good amateur sleuthing, persistence and luck, they beat everybody to the booze hidden atop a Manhattan skyscraper. However, an intrepid treasure hunter by the name of Kristina Beall, from Virginia, managed to locate the boozy booty. The Lake Placid story The Lake Placid case has an interesting story.
The first case of whiskey was hidden somewhere in the Klondike in 1969, but a group of Boy Scouts found the booze before the contest officially started and before any advertizing had begun. Yukon Territory, northwest Canada 18. However, it swiftly became clear that there were any number of well-to-do guppies out there who were willing to frivol away their fortunes looking for a crate of hootch. In the original promotions, the only prize was the case itself; Canadian Club didn't even expect the original cases to be found, anyway. If you have any theories you'd like to share, post a comment below. So with a 48-pound case of Canadian Club strapped firmly to one man's back, we deployed five other men to cover his front, rear and flank.
These included , , , and the. All but two are men. The company first started hiding cases in 1967. Maybe Canadian Club would pay. Anyone who found a case won an all expenses-paid trip around the world. Between 1967 and 1991 distiller in remote locations around the world, including Mt. They told the receptionist they were seeking the case.
Over the years, many of the wooden crates were found but there are still some remaining, in places including the North Pole and Robinson Crusoe Island, off the coast of Chile. But for the rest of our lives we will never know what some of us suspected all along. A classic Hide A Case ad from the 60s. Helens area to hide a special geocache: a miniature replica of the original case. In late summer of 1979 a team of ad agency execs rolled into Lake Placid, apparently on a mission to hide a case of Canadian Club Whiskey somewhere in the area.
To build excitement, Hiram Walker took out splashy ads in magazines, revealing the general location of the loot but only vague clues as to the exact location. They staged the hunt by using an elaborate video competition to select the handful of competitors who each won a trip to Tonga to search for the case, the location of which was eventually found. In support of Alex and his quest, April 11 to 15 is Canadian Club Whisky week on canadianwhisky. The pair split the booze, with Jackson taking the case cover and Blewett the bottom. Canadian Club, now owned by Fortune Brands, Inc.
The resurrected Hide A Case campaign features online challenges and a video competition, from which Canadian Club will select 8 adventurers to hunt for one of the long-missing cases, culminating in a U. You have until September 30th to vote and voters can vote once per day! This second advertising campaign ended in 1981; between it and the first effort, a total of 22 cases were hidden and at least 16 recovered. Until 1983, they hid forty cases in total. Winners : For a list of the major prize winners, send a self-addressed stamped business-size envelope after April 30, 2011 and no later than May 30, 2011 to: Canadian Club Hide a Case Contest, Jim Beam Brands Co. It would make great fodder for the media and great new exposure for Canadian Club! All are 80 proof 40% alcohol by volume , unless otherwise noted.
I just recently had a phone conversation with Streeter about that 1979 encounter with the ad agency folks. That leaves eight still unaccounted for to this day. But 50 years ago it was uninspiring, workmanlike Canadian Club that was the toast of the day, thanks to a stroke of advertising genius. I made it to the group of 30, but didn't make it to the group of 8 that sailed to the Kingdom of Tonga to look for one of the hidden Cases. The case dropped on Mount Kilimanjaro was found accidentally ten years after its burial in December 1977 when Dutch journalist Peter Juul was trying to search for his two children. The couple that found that found the Angel Falls booty, for example, altered their honeymoon plans to battle rapids and rainforest before reaching their prize.