Edit the Brand or Add a New One : Share this Page on:. Tata Nano can capitalize on the fact that it is the most affordable car and acquire new customers 2. In Conclusion Tata Motors has more strengths than weaknesses. Global Presence Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Absence of international standard quality control and testing laboratory. Tata has created some models for employees to guide themselves through everyday business practices to ensure that the corporate governance is continuously being upheld. Fossil fuel based conventional power generation is recognized as a major contributor to environmental pollution and to the Greenhouse Effect.
Tata Motors also has to pay close attention to shifts in currency rates throughout the world. It is the world 's second largest bus manufacturer andworld 's fourth largest truck manufacturer. Nonetheless, the company has one of the lowest recall rates in the U. Demographic analysis provides insights into the links between these characteristics and the cultural, economic, geographic, and other social attributes present in a given area. This company started off in 1945 with locomotives business. The company is working to strengthen its position in automobile industry by adopting different strategies.
Their share will be doubled up within next three years from the present state of 35% market share. Weaknesses There are strings attached with every new invention and improvement on products. Prevents theft or locates the vehicle when stolen. For example, with the recent economic crisis, there has been a significant decrease in car retail. It created wealth of Rs. Tata Motors has the only world-class crash facility in Asia outside Korea and Japan.
The company recorded strong revenue growth for the last five year period. Tata Motors reported a record sale of 454,345 vehicles including exports for the fiscal year 2005-06, its highest ever, and a growth of 13. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow. An agreement with Daimler-Benz in 1994, allowed Tata Motors to produce high end Mercedes Benz passenger cars for the Indian market. It consists of 3 divisions - Truck, Engine including the Gear Box division and Axle. Mitigation actions 1 Risk of electricity lost It has been predicted that the risk of geomagnetic storms will reach the apex of 11 year cycle in 2015. Although it is theheadquarters ultimate responsibility to make sure each individual office and branch is operating andabiding by the local laws, it will become increasingly more important for that duty to be taken care ofat the regional or even local level.
A strong market position enables Tata Motors gain a competitive edge in various markets. Further, the passenger car production in India is projected to increase from 1. They offer new model and tech savvy cars. Tata Motors: Can it become a global contender in the automotive industry? Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying into passenger cars like Tata Sierra, Tata Estate, Tata Indigo and Indica, concept vehicles like Aria Roadster and Tata Elegante, commercial vehicles like Tata heavy trucks and military vehicles. The company has a strong market position. Laws governing commerce, trade, growth, and investment are dependent on the local government as well as how successful local markets and economies will be due to regional, national and local influence. Tata Motors has been aggressively acquiring foreign brands to increase its global presence.
The new plant of Tata Motors Thailand hasbegun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in2008. This has led to cost cutting and over capacity for European car makers. Introduction Tata motors is headquartered in India and they are the market leader in India. The new global track platform is about to be launched from its Korean previously Daewoo plant. It was the first Indian automobile company to list on the New York Stock Exchange.
Yet this is not the case for many workers. It can also mean a rise in costs or a drop in returns. Tata Motors integrates themanagement, programs, and knowledge of the businesses it buys out. This equates to Tata Motors having lots of experience and resources to draw from for research and development purposes. It will definitely increase the congestion of traffic on roads which are already overcrowded.
Thecompanys commercial and passenger vehicles are already being marketed in several countries all overthe world. With the initial financial backing of the giant parent company,Tata Group, the division has built a strong business over the past 60 years and continues to show strong financial results. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. For instance, if the price of the aluminum required to make engine blocks goes up in Kenya, Tata has the option to get the aluminum from other suppliers in Europe or Asia who they would normally get from for production in Ukraine or Russia. The diesel-engine vehicle sold in large numbers across the nation and even has the notable achievement of having been exported to several countries across the globe. Because Tata is in a rapid growth period, expanding or forming a joint venture in over five countries world-wide since 2004, a global approach enables Tata Motors to adapt and learn from the many different regions within the whole automotive industry. The company has implemented several environmentally sensitive technologies in its manufacturing processes and utilizes some of the world's most advanced equipment for emission check and control.
Threat This section is available only in the 'Complete Report' on purchase. Undoubtedly, the beliefs, opinions, and general attitude of all the stakeholders in a company will affect how well a company performs. The company recorded a sale of 585,649 vehicles, a growth of 0. Would the brand sensitive British consumer ever buy into such a brand? These brands had sales operations in more than 100 countries with over 2,200 dealers. Different techniques are used to removehazardous materials from water. It was the first Indian automobile company to list on the New York Stock Exchange. Kohler of Germany makes it a fairly advanced production outfit.